Disclosure: Damned if you do ....
The ongoing row over at TechCrunch about Pay-per-Post is totally viral in nature - it infects anything that comes into contact with it and anyone who comments on it.
It goes like this: I just posted a blog entry about the whole TechCrunch vs PPP thing which is going on - but Pay-per-Post itself is prepared to pay $10 to anyone who is prepared to post about the whole TechCrunch vs PPP thing.
So now I am in a position where (a) I could have earned $10 by blogging about all this stuff, (b) didn't earn $10 by blogging about all this stuff, but (c) need to reassure my audience (trust me - I know you better than you think - but we'll leave that for another time ...) that I am not just a paid shill for either TechCrunch or Pay-per-Post.
Enter the next phase of the viral cycle - the Disclosure Policy - which, in the words of the website involved is important:
Because advertisers are offering bloggers payment or gifts to create content about specific products or services, the blogger's interest in the product or service may be in part the financial gain. Whether the blogger would have included content in his/her blog about the product or service without gift or payment, the fact is the blogger is receiving payment for certain content.
Now the great thing about all this is that Pay-per-Post are also offering $10 for blogging about DisclosurePolicy.org as well - a great double whammy that ensures that anyone who talks about Pay-per-Post is also going to talk about disclosure policies.
There is no choice - the minute I chose to speak about the Pay-per-Post vs TechCrunch viral marketing scam I was open to the charge that I have been paid to post on that topic, so to clear the air I have no choice but to talk about disclosure policies otherwise I leave myself open to the charge that I have been paid to post
But hey - now I've posted twice in one day on a topic that would have earnt me $10 each time - surely I must be a shill for either TechCrunch or Pay-per-Post or DisclosurePolicy.org ...
I think you get the picture - so lets go and search for a nice "Disclosure Policy" ...
Now I find the policy at disclosure policy.org a little strangely worded - along with TechCrunch itself - none of the three options suit me and I don't like the wording of the first one - so it needs editing until it reads like this ...
This blog does not accept any form of advertising, sponsorship, or paid insertions.
Perfect - I'll stick with that ....
Tags: techcrunch, pay-per-post, blogging, advertising, disclosure