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July 21, 2006

What Does Zoom Say About You?

ZoomInfo calls itself "the search engine for discovering people, companies and relationships." You can register for free to create your own profile. But if you don't create a profile, Zoom creates one for you, by pulling information from other websites that mention you.

Today I received a request for a service proposal from a senior executive who has the same name as a well-known and very controversial figure. I looked up my client in Zoom and sure enough, his profile contains information on him, along with information on said controversial figure. A stranger would not know that they are not one and the same person.

Sites such as Zoominfo worry me for this reason. Very few people even know they exist, even fewer have created a profile, and yet recruiters and hiring managers may well be drawing conclusions from the material they find there.

If you're looking for a job, it's a very good idea to create an accurate Zoominfo profile that displays the information you want employers to see. At the very least, go and do a search to see what's there.

Posted by Louise at July 21, 2006 10:51 AM