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May 31, 2006

Your Online Presence

I just helped a senior-level client update her profile on Execunet. At which point she also asked me to help her with Netshare, Blue Steps and a number of other online sites requiring profiles. Her profiles were horribly inadequate and I realized that many people are probably losing out on great opportunities because they don't know how to make sure they get noticed.

If that's you, please take some time to navigate your way around these sites and understand what's required, as well as what's on offer (my client had not taken advantage of a free resume review offer, for example). Some tips:

1. Make sure that your headline and experience summary contains lots of keywords that will help to sell you for the type of work you're looking for.

2. Be sure that your headline and summary are focused on the employer's needs and not yours.

3. Be sure to complete all sections of the profile form. My client had omitted to complete the networking section of the profile, which was excluing her from a lot of recruiter contacts, some of which may turn out to be valuable in the future.

4. If you're on a subscription-based site, spend time exploring the site to see what free offers are available. Make sure you're taking advantage of everything that's included in your subscription.

Posted by Louise at May 31, 2006 04:01 PM