Does SEO make bad writers?
It looks like the New York Times has finally figured out a problem that I wrote about on January 1st
In a an article entitled This Boring Headline Is Written for Google - the NYT dissects the problems of written media in a search engine dominated world.
... software bots are not your ordinary readers: They are blazingly fast yet numbingly literal-minded. There are no algorithms for wit, irony, humor or stylish writing. The software is a logical, sequential, left-brain reader, while humans are often right brain.... you know you're also writing for search engines, and you tend to write headlines that are more straightforward," said Lou Ferrara, online editor of The Associated Press. "My worry is that some creativity is lost."
Quite.
If we all write for the machines - for the SEO robots that dominate media in the Age of the Web - then who is going to write for human beings?
Tags: writing freelance SEO keyword density search engine optimization optimisation keyword content google